Millennials Love Direct Mail

With an app for everything under the sun, the last thing you’d probably think a millennial would enjoy doing is checking their actual mailbox. But Printing News wrote an article recently suggesting the exact opposite.

According to the research, millennials are the number one demographic for actually looking at and taking action on direct mail pieces. Perhaps the techy generation longs for something more tactile. Whatever the reason, the numbers show that direct mail is still a thriving form of marketing.

We put together this infographic of the most interesting statistics from the article.

Direct mail can be easier than you think. Check out our blog post on Every Door Direct Mail to see how the USPS did their part to help make it easier for advertisers.