In an era dominated by digital ads and email campaigns, you might wonder: do promotional products work anymore? The answer is a clear yes—and there’s research to prove it.
Promotional products are one of the most cost-effective and memorable forms of marketing. Whether you’re looking to stand out at a trade show, connect with new clients, or simply increase your brand recognition, giving away well-chosen branded items can deliver long-term benefits for your business.
Why Promotional Marketing Still Matters
Everyone loves free stuff. But when it comes to business, giving away promotional items isn’t just about generosity—it’s a strategic way to improve visibility, build customer loyalty, and make your brand more memorable.
A study by the Promotional Products Association International (PPAI) found that:
- 70% of consumers recalled receiving a promotional product in the last year
- Of those, 88% remembered the company that gave it to them
- That’s a higher recall rate than print advertising in newspapers and magazines
Clearly, promotional marketing leaves a lasting impression.
Choosing the Right Promotional Product
Not all promo items are created equal. The key to effective branded giveaways is choosing something useful—something your target audience will keep, use, and see regularly. Think of it less like a handout for a stranger and more like a thoughtful gift for a friend.
Popular and practical categories include:
- Computer accessories (USB drives, webcam covers, screen cleaners)
- Health and safety products (sanitizer, first aid kits, face masks)
- Writing instruments (the classic Bic Clic Stic pen is still going strong)
The more functional your item is, the more likely it will be kept—or even passed on to someone else, extending your reach even further.
It’s Not Just About Contact Information
It’s tempting to print every piece of contact info on your promo item, but that’s not always the most effective strategy. Studies show that only about 35% of people use promotional items as a reference for contact details. The real power of promo items lies in brand recall.
Instead of overwhelming the design with phone numbers, keep it clean and impactful. A logo, a website, and a memorable message can go much further in reinforcing your brand image.
Do Promotional Products Work for Customer Retention?
Yes—and not just for attracting new business. Promotional products can boost customer retention as well. When clients receive something they genuinely find useful or thoughtful, it creates a positive brand association that lingers long after the initial interaction.
Whether it’s a client onboarding gift, a thank-you gesture, or part of a trade show strategy, branded merchandise can reinforce your relationship and build customer loyalty.
Ready to Boost Your Brand?
If you’re wondering what promotional product is right for your business, we can help. Our extensive online catalog features thousands of customizable options—from eco-friendly items to high-tech gear.
Need ideas? Browse our promotional products catalog.
Prefer to talk it through? Contact us and we’ll help you select the perfect branded gift to elevate your marketing strategy.